The new Berghoff shop concept is developed to guide the shopper’s interpretation of the brand towards attributes like stylish, quality, design, service, friendly, value for money, innovative, … . The concept also enhances the consumer’s shopping experience. The focus is on aspects like experience and temptation. The design appeals to the customer in an emotional way and offers room to wander through the shop, discovering the products in an active way.
The design perfectly matches the brand qualities and reflects how we want to set ourselves apart from the competition.
The new design is characterized by materials and colour. The tone is set by black and white furniture with natural accents coming from elements like water, fire, sand, wood and grass.